Strategies
The B2B growth decision map
Growth is a sequence of decisions, not a list of hacks. Find where you are below, and we point you to the exact playbook, benchmark, or teardown for your next move. Every link goes to a page with real numbers and primary sources, nothing generic.
Find your first customers
Zero to your first paying accounts, without ads or a sales team.
You have zero customers
Start with your network and things that don't scale
Your network is tapped out
Run precise cold email to a tight 100 to 200 person list
You're closing deals by hand
Keep founder-selling until the motion is repeatable
You have 10+ and want an engine
Shift to referrals and early inbound, and build systems
Pick your growth motion
The go-to-market and pricing decisions that shape everything downstream.
Choosing product-led vs sales-led
PLG vs sales-led, and why most winners run both
Choosing a pricing model
Free trial vs freemium vs reverse trial, with the numbers
Deciding how to meter the bill
Usage-based vs per-seat, and why usage-based expands faster
You keep hearing "PQL"
What a product-qualified lead is, and why it converts
Improve conversion
Dated, sourced benchmarks so you know whether your numbers are actually good.
Study how the best grew
The mechanism, the real numbers, and what you can steal, sourced to primaries.
You want a bottom-up PLG playbook
Slack: selling to teams, not IT, around one activation number
Your product is inherently multiplayer
Figma: collaboration is the acquisition loop
You want built-in virality
Calendly: every meeting invite is an ad for the product
You want a linkable free tool
HubSpot Website Grader: the tool that became the channel
Not sure where you stand?
Take the free Growth Audit. Ten questions, about two minutes, and you get your three highest-leverage fixes, each linked to a sourced playbook here.
Take the Growth Audit