Pillar

Benchmarks

Trial, freemium, PQL, activation, retention. Dated, sourced reference tables, not vague magnitudes.

Where to start

You run a free trial

Opt-in vs opt-out conversion, and what's actually good

You have a freemium tier

Freemium-to-paid rates, and why they run low by design

You want to convert the right users

PQL benchmarks, and why usage beats marketing signals

Benchmark

Free trial conversion rate benchmarks (B2B SaaS)

What's a good free trial to paid conversion rate? Opt-in trials convert at a ~18.5% median; opt-out (card required) at ~48.8%. Dated, sourced ranges, with the honest caveats.

2026-07-054 min read

Benchmark

Freemium conversion rate benchmarks (B2B SaaS)

What's a good freemium to paid conversion rate? The median is ~2-5%, far lower than free trial, because a free tier is used indefinitely. Dated, sourced ranges.

2026-07-053 min read

Benchmark

PQL conversion rate benchmarks (and how PQLs beat MQLs)

Product-qualified leads convert to paid at ~8-20%, and free trials that use PQL scoring convert ~2.8x higher than those that don't. The benchmarks, and why usage beats marketing signals.

2026-07-053 min read