Pillar
First customers
How real B2B companies got their first 10, then their first 100. Sourced playbooks, not platitudes.
Where to start
You have zero customers
Start with your network and things that don't scale
Your network is tapped out
Run precise cold email to a 100 to 200 person list
You're closing deals and wondering when to hire
Keep selling yourself until you have a repeatable process
You have 10+ and want a repeatable engine
Shift to referrals and early inbound, and build systems
B2B cold email that books demos (with real reply rates)
Cold email still works for early B2B, but the bar is higher. The real reply-rate benchmarks, why a small list beats a blast, the deliverability basics, and a template.
How to get your first 10 B2B customers
Not from ads or funnels. Your first 10 B2B customers come from your network, a precise outreach list, communities, and doing things that don't scale. With real, sourced examples.
From 10 to 100 customers: what actually changes
The tactics that got you your first 10 B2B customers will not get you to 100. Where the next 90 come from, and the repeatable systems you build along the way.
Founder-led sales: why you should sell, and when to hand off
Why founders out-sell salespeople early, the honest signal for when to make your first sales hire (~30-50 customers), and how to hand off without losing what made it work.