Free tool

The B2B Growth Audit

Ten questions, about two minutes. Score your go-to-market across the six things that actually move B2B growth, then get your three highest-leverage fixes. Each fix links to a playbook here, with a primary source. Nothing to install, no account, and we do not email unless you ask.

01
Do you know your primary go-to-market motion (product-led, sales-led, or a deliberate hybrid)?
02
How do you get new customers today?
03
Could you get your next 10 customers on demand if you had to?
04
Do you have a defined activation moment (the action that predicts a user will stick)?
05
Do you know what share of new signups reach first value?
06
Is your pricing and packaging (trial, freemium, sales-led) a deliberate choice tied to your motion?
07
Do you know how your conversion compares to benchmarks for your model?
08
Do you track retention and net revenue retention (expansion vs churn)?
09
Do you have at least one distribution channel you can rely on to reach your buyers?
10
How consistently do you distribute (content, outbound, or community)?

0 of 10 answered

Do you know your primary go-to-market motion (product-led, sales-led, or a deliberate hybrid)?

How do you get new customers today?

Could you get your next 10 customers on demand if you had to?

Do you have a defined activation moment (the action that predicts a user will stick)?

Do you know what share of new signups reach first value?

Is your pricing and packaging (trial, freemium, sales-led) a deliberate choice tied to your motion?

Do you know how your conversion compares to benchmarks for your model?

Do you track retention and net revenue retention (expansion vs churn)?

Do you have at least one distribution channel you can rely on to reach your buyers?

How consistently do you distribute (content, outbound, or community)?