B2B growth, with receipts
The tactics that actually moved the needle.
The free, vendor-neutral reference for how B2B companies really grow. We do not sell you software or services. We show you who did it, the real number, and where it is from. Minus the hype.
Or score your own growth in 2 minutesHow Slack grew to 2.7M daily active users
Where to start
How real B2B companies got their first 10, then their first 100. Sourced playbooks, not platitudes.
How Slack, Figma, and Calendly actually grew. The mechanism, the real numbers, and what you can steal.
Trial, freemium, PQL, activation, retention. Dated, sourced reference tables, not vague magnitudes.
Plain-English explainers of the terms that trip founders up. PQL, PLG, reverse trial, usage-based pricing.
Latest
Activation rate benchmarks (B2B SaaS)
What's a good activation rate? There is no trustworthy cross-company benchmark, and here's the evidence why. Every product defines activation differently, so the figures circulating come from vendor pages with no method behind them.
Net revenue retention benchmarks (B2B SaaS)
What's a good NRR? The two named surveys that publish a figure both land near 101-102% for private B2B SaaS, not the 106-108% that circulates. Dated, sourced, with the scope attached to each number.
ABM vs demand generation: which should you run?
Demand generation casts a wide net and qualifies leads down a funnel. ABM starts with a named account list and works it in reverse. What the actual dated studies say (not the recycled 87% stat), and why most B2B teams now run both.
What is a reverse trial?
A reverse trial gives new users full premium access for a set window, then downgrades them to a free tier instead of locking them out. How it works, who runs it, what it converts at, and when to use it.
What is usage-based pricing?
Usage-based pricing charges for what customers consume — API calls, gigabytes, events, credits — so the bill scales with usage, not headcount. How it works, why it wins on expansion (~120% vs ~110% NRR), and its real tradeoff.
Free trial vs freemium vs reverse trial: which converts?
Free trials convert highest per signup (opt-in ~18.5%, opt-out ~48.8%), freemium lowest (~2-5%) but at scale, and reverse trial is the hybrid. How to pick, with sourced numbers.