B2B growth, with receipts
The tactics that actually moved the needle.
The free, vendor-neutral reference for how B2B companies really grow. We do not sell you software or services. We show you who did it, the real number, and where it is from. Minus the hype.
Or score your own growth in 2 minutesHow Slack grew to 2.7M daily active users
Where to start
How real B2B companies got their first 10, then their first 100. Sourced playbooks, not platitudes.
How Slack, Figma, and Calendly actually grew. The mechanism, the real numbers, and what you can steal.
Trial, freemium, PQL, activation, retention. Dated, sourced reference tables, not vague magnitudes.
Plain-English explainers of the terms that trip founders up. PQL, PLG, reverse trial, usage-based pricing.
Latest
What is a reverse trial?
A reverse trial gives new users full premium access for a set window, then downgrades them to a free tier instead of locking them out. How it works, who runs it, what it converts at, and when to use it.
What is usage-based pricing?
Usage-based pricing charges for what customers consume — API calls, gigabytes, events, credits — so the bill scales with usage, not headcount. How it works, why it wins on expansion (~120% vs ~110% NRR), and its real tradeoff.
Free trial vs freemium vs reverse trial: which converts?
Free trials convert highest per signup (opt-in ~18.5%, opt-out ~48.8%), freemium lowest (~2-5%) but at scale, and reverse trial is the hybrid. How to pick, with sourced numbers.
Usage-based vs per-seat pricing: which should you choose?
Per-seat charges per user; usage-based charges per consumption. Usage-based companies post higher net revenue retention (~120% vs ~110%). When each fits, and why many run both.
B2B cold email that books demos (with real reply rates)
Cold email still works for early B2B, but the bar is higher. The real reply-rate benchmarks, why a small list beats a blast, the deliverability basics, and a template.
How to get your first 10 B2B customers
Not from ads or funnels. Your first 10 B2B customers come from your network, a precise outreach list, communities, and doing things that don't scale. With real, sourced examples.