B2B growth, with receipts
The tactics that actually moved the needle.
The free, vendor-neutral reference for how B2B companies really grow. We do not sell you software or services. We show you who did it, the real number, and where it is from. Minus the hype.
Or score your own growth in 2 minutesHow Slack grew to 2.7M daily active users
Where to start
How real B2B companies got their first 10, then their first 100. Sourced playbooks, not platitudes.
How real products actually grew. The mechanism, the real numbers, and what you can steal.
Trial, freemium, PQL, activation, retention. Dated, sourced reference tables, not vague magnitudes.
Plain-English explainers of the terms that trip founders up. PQL, PLG, reverse trial, usage-based pricing.
Latest
Dropbox's growth teardown: the referral program everyone misquotes
How Dropbox went from 100k to 4M users in 15 months with broken ad economics, what the two-sided referral program actually paid, and which parts of the loop you can copy.
How to find your first ICP
Your first ideal customer profile is not a template you fill in before launch. It is derived from the users who would be very disappointed without you, in their own words. The exact mechanic, from the two people who published it.
ProjectionLab's growth teardown: the continuity gate and the vouch you can't buy
How a solo developer reached $1M ARR with no funding, no ads and no SEO team by giving away the whole engine and charging only to save your work, and which of those mechanics survive the move to B2B.
Activation rate benchmarks (B2B SaaS)
What's a good activation rate? There is no trustworthy cross-company benchmark, and here's the evidence why. Every product defines activation differently, so the figures circulating come from vendor pages with no method behind them.
Net revenue retention benchmarks (B2B SaaS)
What's a good NRR? The two named surveys that publish a figure both land near 101-102% for private B2B SaaS, not the 106-108% that circulates. Dated, sourced, with the scope attached to each number.
ABM vs demand generation: which should you run?
Demand generation casts a wide net and qualifies leads down a funnel. ABM starts with a named account list and works it in reverse. What the actual dated studies say (not the recycled 87% stat), and why most B2B teams now run both.