Tag
#product-led-growth
6 pieces tagged product-led-growth.
Calendly's growth teardown: the link is the ad
How Calendly turned a single scheduling link into a viral loop, bootstrapped to a $3B valuation on $550k, and reached 86% of the Fortune 500.
Figma's growth teardown: multiplayer as distribution
How Figma turned real-time collaboration into a growth engine: 87% of first users invited by a colleague, two-thirds of users who aren't designers, and a $20B offer on the way to IPO.
Slack's growth teardown: bottom-up adoption and the 2,000-message rule
How Slack went from an invite-only preview to 10M+ daily users, the activation number that shaped the product, and what you can (and can't) copy.
PQL conversion rate benchmarks (and how PQLs beat MQLs)
Product-qualified leads convert to paid at ~8-20%, and free trials that use PQL scoring convert ~2.8x higher than those that don't. The benchmarks, and why usage beats marketing signals.
PLG vs sales-led growth: which fits your product?
Product-led growth lets the product sell; sales-led growth lets people sell. What each means, when each fits, and why most successful B2B companies run both.
What is a PQL (product-qualified lead)?
A product-qualified lead is a user who shows buying intent through real product usage, not marketing engagement. What a PQL is, how it differs from an MQL, and why it converts far better.