Tag
#first-customers
5 pieces tagged first-customers.
How to find your first ICP
Your first ideal customer profile is not a template you fill in before launch. It is derived from the users who would be very disappointed without you, in their own words. The exact mechanic, from the two people who published it.
B2B cold email that books demos (with real reply rates)
Cold email still works for early B2B, but the bar is higher. The real reply-rate benchmarks, why a small list beats a blast, the deliverability basics, and a template.
How to get your first 10 B2B customers
Not from ads or funnels. Your first 10 B2B customers come from your network, a precise outreach list, communities, and doing things that don't scale. With real, sourced examples.
From 10 to 100 customers: what actually changes
The tactics that got you your first 10 B2B customers will not get you to 100. Where the next 90 come from, and the repeatable systems you build along the way.
Founder-led sales: why you should sell, and when to hand off
Why founders out-sell salespeople early, the honest signal for when to make your first sales hire (~30-50 customers), and how to hand off without losing what made it work.