Tag
#pricing
4 pieces tagged pricing.
What is a reverse trial?
A reverse trial gives new users full premium access for a set window, then downgrades them to a free tier instead of locking them out. How it works, who runs it, what it converts at, and when to use it.
What is usage-based pricing?
Usage-based pricing charges for what customers consume — API calls, gigabytes, events, credits — so the bill scales with usage, not headcount. How it works, why it wins on expansion (~120% vs ~110% NRR), and its real tradeoff.
Free trial vs freemium vs reverse trial: which converts?
Free trials convert highest per signup (opt-in ~18.5%, opt-out ~48.8%), freemium lowest (~2-5%) but at scale, and reverse trial is the hybrid. How to pick, with sourced numbers.
Usage-based vs per-seat pricing: which should you choose?
Per-seat charges per user; usage-based charges per consumption. Usage-based companies post higher net revenue retention (~120% vs ~110%). When each fits, and why many run both.