Tag
#freemium
5 pieces tagged freemium.
Dropbox's growth teardown: the referral program everyone misquotes
How Dropbox went from 100k to 4M users in 15 months with broken ad economics, what the two-sided referral program actually paid, and which parts of the loop you can copy.
ProjectionLab's growth teardown: the continuity gate and the vouch you can't buy
How a solo developer reached $1M ARR with no funding, no ads and no SEO team by giving away the whole engine and charging only to save your work, and which of those mechanics survive the move to B2B.
What is a reverse trial?
A reverse trial gives new users full premium access for a set window, then downgrades them to a free tier instead of locking them out. How it works, who runs it, what it converts at, and when to use it.
Free trial vs freemium vs reverse trial: which converts?
Free trials convert highest per signup (opt-in ~18.5%, opt-out ~48.8%), freemium lowest (~2-5%) but at scale, and reverse trial is the hybrid. How to pick, with sourced numbers.
Freemium conversion rate benchmarks (B2B SaaS)
What's a good freemium to paid conversion rate? The median is ~2-5%, far lower than free trial, because a free tier is used indefinitely. Dated, sourced ranges.