Tag
#benchmarks
3 pieces tagged benchmarks.
Benchmark
Free trial conversion rate benchmarks (B2B SaaS)
What's a good free trial to paid conversion rate? Opt-in trials convert at a ~18.5% median; opt-out (card required) at ~48.8%. Dated, sourced ranges, with the honest caveats.
2026-07-054 min read
Benchmark
Freemium conversion rate benchmarks (B2B SaaS)
What's a good freemium to paid conversion rate? The median is ~2-5%, far lower than free trial, because a free tier is used indefinitely. Dated, sourced ranges.
2026-07-053 min read
Benchmark
PQL conversion rate benchmarks (and how PQLs beat MQLs)
Product-qualified leads convert to paid at ~8-20%, and free trials that use PQL scoring convert ~2.8x higher than those that don't. The benchmarks, and why usage beats marketing signals.
2026-07-053 min read