Tag
#pql
2 pieces tagged pql.
Benchmark
PQL conversion rate benchmarks (and how PQLs beat MQLs)
Product-qualified leads convert to paid at ~8-20%, and free trials that use PQL scoring convert ~2.8x higher than those that don't. The benchmarks, and why usage beats marketing signals.
2026-07-053 min read
Guide
What is a PQL (product-qualified lead)?
A product-qualified lead is a user who shows buying intent through real product usage, not marketing engagement. What a PQL is, how it differs from an MQL, and why it converts far better.
2026-07-053 min read