Tag
#positioning
2 pieces tagged positioning.
First customer
How to find your first ICP
Your first ideal customer profile is not a template you fill in before launch. It is derived from the users who would be very disappointed without you, in their own words. The exact mechanic, from the two people who published it.
2026-08-039 min read
Teardown
ProjectionLab's growth teardown: the continuity gate and the vouch you can't buy
How a solo developer reached $1M ARR with no funding, no ads and no SEO team by giving away the whole engine and charging only to save your work, and which of those mechanics survive the move to B2B.
2026-07-3115 min read