Tag
#founder-led-sales
3 pieces tagged founder-led-sales.
First customer
How to get your first 10 B2B customers
Not from ads or funnels. Your first 10 B2B customers come from your network, a precise outreach list, communities, and doing things that don't scale. With real, sourced examples.
2026-07-057 min read
First customer
From 10 to 100 customers: what actually changes
The tactics that got you your first 10 B2B customers will not get you to 100. Where the next 90 come from, and the repeatable systems you build along the way.
2026-07-055 min read
First customer
Founder-led sales: why you should sell, and when to hand off
Why founders out-sell salespeople early, the honest signal for when to make your first sales hire (~30-50 customers), and how to hand off without losing what made it work.
2026-07-055 min read