Tag
#definitions
2 pieces tagged definitions.
Guide
PLG vs sales-led growth: which fits your product?
Product-led growth lets the product sell; sales-led growth lets people sell. What each means, when each fits, and why most successful B2B companies run both.
2026-07-053 min read
Guide
What is a PQL (product-qualified lead)?
A product-qualified lead is a user who shows buying intent through real product usage, not marketing engagement. What a PQL is, how it differs from an MQL, and why it converts far better.
2026-07-053 min read