Tag
#activation
2 pieces tagged activation.
Benchmark
Activation rate benchmarks (B2B SaaS)
What's a good activation rate? There is no trustworthy cross-company benchmark, and here's the evidence why. Every product defines activation differently, so the figures circulating come from vendor pages with no method behind them.
2026-07-167 min read
Teardown
Slack's growth teardown: bottom-up adoption and the 2,000-message rule
How Slack went from an invite-only preview to 10M+ daily users, the activation number that shaped the product, and what you can (and can't) copy.
2026-07-0512 min read