Tag
#free-trial
3 pieces tagged free-trial.
Guide
What is a reverse trial?
A reverse trial gives new users full premium access for a set window, then downgrades them to a free tier instead of locking them out. How it works, who runs it, what it converts at, and when to use it.
2026-07-116 min read
Guide
Free trial vs freemium vs reverse trial: which converts?
Free trials convert highest per signup (opt-in ~18.5%, opt-out ~48.8%), freemium lowest (~2-5%) but at scale, and reverse trial is the hybrid. How to pick, with sourced numbers.
2026-07-086 min read
Benchmark
Free trial conversion rate benchmarks (B2B SaaS)
What's a good free trial to paid conversion rate? Opt-in trials convert at a ~18.5% median; opt-out (card required) at ~48.8%. Dated, sourced ranges, with the honest caveats.
2026-07-054 min read